创始人亲自参与Founder-led, by design
真正理解中国企业如何运作，
也理解西方客户如何选择合作伙伴。First-hand understanding of how Chinese companies work
and how Western clients choose.
ORIÄNSE 由 Adea（阿黛尔）创立。她曾在北京以中文完成建筑学学习，并在中国生活与工作七年。在创立 ORIÄNSE 之前，她已经亲自参与过与今天相同的工作：帮助中国创意公司完善面向西方市场的国际战略、市场营销、品牌定位与沟通表达。ORIÄNSE was founded by Adea (阿黛尔), who studied architecture in Chinese in Beijing and spent seven years living and working in China. She has worked directly on the same challenge the consultancy addresses today: helping Chinese creative companies strengthen their international strategy, marketing, positioning and communication for Western markets.
她的专业视角融合了建筑学训练、对中国商业文化的第一手理解，以及对西方客户如何发现、评估并选择创意合作伙伴的深入认识。她精通英语、中文、意大利语、西班牙语与葡萄牙语，但 ORIÄNSE 所连接的远不只是语言，更包括不同市场在客户期待、品牌认知、沟通方式与决策逻辑上的差异。Her perspective combines architectural training, first-hand knowledge of Chinese business culture, and an understanding of how Western clients discover, assess and select creative partners. Fluent in English, Chinese, Italian, Spanish and Portuguese, she works beyond translation, bridging differences in market expectations, brand perception, communication and decision-making together with her team.
ORIÄNSE 从一开始便采用创始人主导的合作模式。Adea 会直接参与每个项目的研究、战略方向、市场营销重点、品牌定位与核心沟通。真正研究你的公司、确定发展方向的人，也会持续参与后续的建设、优化与长期推进，确保策略不会在执行过程中失去重点。ORIÄNSE is founder-led by design. Adea remains directly involved in the research, strategic direction, marketing priorities, positioning and core communication throughout every engagement. The person who studies your company and defines the direction stays close to the work as it is built, refined and carried forward.
Ä
Adea · 阿黛尔
创始人 · 中西市场战略、营销与增长Founder · China–West Strategy, Marketing & Growth
